The text reads 迅合行. The shop sells little models and action figures for anime characters. The Chinese name for this kind of product is 手办.
Also, I should note that when I showed the name 迅合行 to Chinese native speakers, they were unsure if the character 行 in this context should be read “xíng” or “háng”. I always find that kind of thing gratifying!
I guess…háng? What’s the answer?!