Recycling and Garbage Separation Propaganda

I’m not sure how to classify “normal” Chinese government propaganda. As a foreigner, it all seems kind of pointless, like background noise. Almost a stylistic choice, rather than some kind of effort at shaping (or just nudging) the direction in which society is developing.

Often, the propaganda is of the “values” kind, cheerily informing the population what values Chinese society holds so dear. Other times, they’re more focused on specific objectives. I guess the recent “Sweep Black, Eliminate Evil” campaign from June of this year is of that type, although for the average Shanghai resident, it didn’t really mean anything.

That’s why the recent campaign for recycling and garbage separation feels really different to me. It feels like meaningful propaganda with a tangible (and achievable) objective! I’m not sure what the locals feel about it, but to me, it feels like a rare effort at actual social progress. Here is some of the “propaganda” I spotted in a local neighborhood or two:

(More here.)