Neiwai’s Clever Logo

There’s a Chinese women’s clothing brand called NEIWAI (内外), literally, “inside-outside,” and it has one of the cleverest examples of characterplay that I’ve seen in a while [image source]:

It might take a few seconds to get, but what you’re seeing is the character 内 on the left, slightly modified so that the character 外 on the right overlaps it on its left side.

Here’s an unstylized version of the overlap that’s going on in the logo:

So, at the risk of pointing out the obvious, you have “outside” both inside and outside “inside.” Meanwhile, “inside” is also both inside and outside “outside.”