Extreme Characterplay with Furniture

It might be hard to make out the characters used in this furniture store’s ad:

They are: 生活现场. 生活现场 is a phrase that’s not easy to translate… if you ask a native speaker what it means, they’ll have trouble answering you without a context. It’s something like “scenes of daily life.” The characterplay kind of works, I guess… I like the 场 the best. The 生 is not impressive.

Anyway, the ad is for 美好家 (MEHOS), a furniture store in Shanghai.