Advertising the Year of the Horse

It’s almost the Year of the Horse (马年) in China, and you can see it in advertising all around China. Here are three examples from Shanghai:

This first one incorporates the traditional character 馬 (horse) into the design.

Using the word 马上 (literally, “on horseback,” it means “right away”) is the easy way to go.

This one uses the internet slang 神马 (literally, “god horse”), which is sometimes used in place of 什么 (“what”).

Happy Year of the Horse!